Alternative vs. Renewable
Greetings.
This is my first post. Last year, I attended Energy Ocean 2007 Conference in Oahu, HI and the American Wind Energy Association (AWEA) conference in Portland, OR. Everyone who is anyone on the international circuit was at these conferences. I asked the following of all the attendees of this conference, and received a favorable response from everyone who approached me after I asserted my agency on this matter.
I know this is going this suggestion is going to present a branding sting, but I would like to challenge you and the establishment to stop using the operative 'alternative' in your articles/posts and start using 'renewable' when referring to energy resources. In using 'alternative' therein lies an implication that the masses have a choice. Granted, I understand that renewable energy resources are 'alternatives' to our current hydrocarbon lifestyle.
I think all scientists, engineers, politicians and journalists need to start sending a clearer, cogent, concise message to the masses that renewable energy is the ONLY solution--the sooner this idea is embedded, the sooner it will resonate with those who are solicitous about making the transition, garnering more support from populous so the transition can ensue. I mean, it's invariable, at some date in the future, where the operative renewable energy will be commonplace and the norm--so why not make the transition now? Hit me...
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